Carlson Rezidor rebrands as Radisson Hotel Group
Carlson Rezidor Hotel Group have announced they are rebranding to Radisson Hotel Group, effective immediately. The announcement was made at the International Hotel Investment Forum (IHIF) in Berlin.
Currently, the 11th largest hotel group in the world, Radisson Hotel Group is made up of eight hotel brands with more than 1,400 hotels in operation and under development. The group also announced the launch of a new premium lifestyle hotel brand, the Radisson Collection, made up of “the finest hotels” and most individual properties in the group’s portfolio.
The brands new identity leverages the international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio.
Every Moment Matters will be the new signature service philosophy of the company and all its hotel brands.