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Millennium Hotel London Mayfair to be rebranded under new Hilton brand


From: Katharine Jordan
Date: Thursday, 10th January 2019

Hilton is to launch its new luxury brand LXR Hotels & Resorts into Europe with the opening of the Biltmore hotel in London, following the signing of an agreement with Millennium & Copthorne Hotels.

The 308-bedroom hotel on Grosvenor Square, previously the Millennium Hotel London Mayfair, is currently undergoing a £50m redevelopment and is due to launch in the Spring of this year.

Officially to be known as the Biltmore, Mayfair – LXR Hotels & Resorts, the hotel will feature a year-round alfresco terrace and cocktail bar. There will also be a ballroom for up to 70 guests and a fitness suite.

LXR Hotels & Resorts is intended to be a luxury brand for independent hotels, the first of the new breed of LXR Hotels & Resorts opened last year in Dubai at the 234-bedroom Habtoor Palace (pictured).


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